History:
With a background of over 20 years of sales and marketing experience together with over 8 years of producing educational books for adults and children, the designers of the “Phonebooks” are passionate about capturing the attention of the general public.
James Martin, chief executive of “Phonebooks” says “The reality of today’s world means that even the most expensive marketing campaign by a company can be forgotten in literally seconds due to the sheer volume of advertising that is being thrown at people nowadays”.
James continues “The most successful marketing campaigns are the ones that become personal to each individual. That is why so many websites like Facebook and Twitter are so successful, people who use them have created their own profiles, nothing is more personal than that”.
“Companies tend to repeat the same marketing techniques time and time again and worst still try to copy others. Putting another advertisement in a newspaper or printing up some flyers to give out on the streets is simply a great example of a lack of imagination especially in this day and age”
“Companies who are serious in wanting to capture the public’s attention in relation to their brand have simply got to get more imaginative”.
The “Phonebooks” have been developed in order for companies to get personal with people. Combining your company’s information with content that people enjoy and are willing to share with their family and friends is the idea behind “Phonebooks”. In these modern times, more or less every adult and teenager are browsing their mobile phones on an almost continuous basis, either on the internet or gaming. The “Phonebooks” gives people a simple and interesting way to enjoy little antidotes and facts that will actually benefit them in some shape or form.
The nature of phone usage shows that people are all too willing to share content that they enjoy with friends and family on an almost ongoing basis. Companies using “Phonebooks” can now enjoy information about their companies being shared by millions of phone users due to the fact that the content they are sharing is funny, informative, educational and most of all personal to them in some sort of way.